#Example blogs
First blog Brand design summary
I’ve always been fascinated with drawing, visual art, and design which is why I decided to pursue my passion through my degree, which motivates and encourages me, so I’m studying graphic design with a branding design specialization, which becomes more enticing to me every time I learn more about it and what it entails.
Tree branching about certain specialisms.
Reference: Mediajon, B. (2020, March 8). Skills required to be a Professional Logo Designer. Life and Tech Shots Magazine. https://iconshots.com/articles/skills-required-to-be-a-professional-logo-designer/
Brand Design exercises.
Reference: What Is a Brand Design Brief and How to Write One? + Template. (n.d.). What Is a Brand Design Brief and How to Write One? + Template. https://www.holabrief.com/creative-brief/brand-design-template
Brand designers need to have a wide range of skills and academic or technical knowledge. You can gain the trust of a specific customer by addressing problems, meeting expectations, and gaining their faith. Creativity, adaptability, and problem-solving talents are required for the task. Customers at this level are looking for nothing less than the best. Feedback is critical for learning from each event as well as creating credibility.Every year, tastes change and new trends arise. Forms were streamlined, light colors were used to convey emotions, and brand-specific typefaces were utilized.
A design brief is a problem: a customer needs to communicate properly, and the proper design will solve it. Brand designers solve problems while designing. This may involve fixing design faults or adapting designs for clients.
Brand designers must know design principles. They use various methods to communicate their messages. To create appealing and well-structured designs, graphic designers must use lines, color, shape, space, texture, typography, scale, dominance, emphasis, and harmony.
Brand designers use many tools, so they must learn certain software. Graphic designers should know Adobe Illustrator, InDesign, Photoshop, After Effects, and Sketch. Web designers should learn HTML, CSS, and a CMS like WordPress. Designer Soft Skills used in a brand ensure that they are constantly creating new concepts. Their designs must be innovative and convey a message.
Blog 2 Brand designer’s skills
Moving into the necessary skills for brand design the initial idea creation and development is how graphic designers begin new projects: Ideation includes research, development, evaluation, and application, and it employs various methods such as mood boards and thumbnails. Mood boards are images used to brainstorm, inspire, and convey project tone and direction. Thumbnails are rough draughts of a design’s layout, including images, headlines, and prose. they also value typography. Typography may convey meaning and emotion or distract and repel clients. Graphic designers must know font selection, typesetting, kerning, tracking, and leading.
They must communicate visually. Graphic designers must communicate ideas through their designs and with clients and colleagues. Designers may need to explain their choices to non-designers. Proposals and presentations require written and vocal communication abilities.
UX and UI basic skills can assist brand designers in improving and competing. They can create functional and appealing designs by understanding UX and UI.
Brand designers have to think about how different design elements work together and how to best communicate meaning while still following design rules. Market research, brainstorming, thumbnailing, ideation, and evaluation are involved.
Brand designers generally work on many projects and meet multiple customer deadlines. Workloads must be prioritized and managed promptly, collaborating with the team to finalize their design before presenting it to a client. The brand with designers, clients, and employers. They must grasp a brand’s identity to work with it. To bring that brand to life, logos, colors, typography, illustration, photography, graphic elements, and other elements must be used. Graphic designers should be able to create consistent, audience-targeted work across platforms.
Blog 3 # Iconic designers
The most inspiring experience I have gone through is knowing other designersbefore my time. They are among the most well-known designers are Steven Heller, David Carson, Paul Rand, Massimo Vignelli, and Paula Scher. Paul Rand, the designer, is also a well-known novelist. Paul Rand was a well-known graphic designer as well as an excellent art director. His logos were so motivating on so many levels that he used them for IBM, UPS, ABC, and other businesses. Many designers have been impacted by his style, making people very interested in pursuing a degree in graphic design based on the amount of impact that Paul Rand has had on people. He is known as the “Father of Graphic Design” for a reason: he created many recognizable designs over the years that still stand out to this day, implying that people would remember his designs even if they only showed a portion of them. Apart from Paul Rand, Paula Scher is very likely to be one of the iconic graphic designers because she also had a focus on brand identity using typography and, what is significant, she displayed the identity in different graphics, wowing people with the work she has done and how creative she is.
Image of Steven Heller. Design Mind | Cooper Hewitt, Smithsonian Design Museum. (2019, September 3). Cooper Hewitt Smithsonian Design Museum. https://www.cooperhewitt.org/2019/09/03/design-mind-steven-heller/
Image of Paula Scher.Reference: Paula Scher | Judges | Dezeen Awards 2022. (n.d.). Dezeen. https://www.dezeen.com/awards/2022/judges/paula-scher/
Image of Paul Rand. Reference: Schools, D. (2019, July 4). The 7-Step-Paul-Rand Logo-Test. Medium. https://entrepreneurshandbook.co/the-7-step-paul-rand-logo-test-5c7b546af17b
Image of David Carson.Reference: David Carson | Biography, Designs and Facts | David carson, David carson typography, The face magazine. (n.d.). Pinterest. https://www.pinterest.com/pin/david-carson–799389002622969992/
For good reason, she was also Pentagram’s first female leader. She pioneered the use of text as a visual image in her work for New York City’s Public Theatre (seen above), influencing modern graphic design. David Carson, the grunge fashion godfather, revolutionized design with his fresh approach. Many people whowere not designers were inspired by them since they believed in a style or concept and developed it simply. To me, he has pushed “thinking outside the box” to a whole new level because he experiments a lot with his designs, which is what he is known for. Not only that, but he intends to break graphic design rules so that he can pursue his way of making designs without a barrier in his way, allowing him to expand his work in many different ways possible, such as when he made rough designs out of a layout with different typography mixed quite a bit and that later on shown to the public had a big impact based on how perfect the designs turned out to be, and knowing that making a design this perfect by breaking design rules.
Blog 4 # Internship opportunities
With learning graphic design comes branding design then eventually the golden opportunity comes knocking. Internships are offered in Egypt.
The Big Move Agency found in Cairo, Egypt.
Reference: Specializing in the graphic design field. Big Move Agency. (n.d.). Big Move Agency. https://entasher.com/agency/BigMoveAgency
The Scarab Studio is found in Cairo, Egypt.
Reference: The Scarab Studio (+ 7 reviews) | Sortlist. (n.d.). Sortlist. https://www.sortlist.com/agency/the-scarab-studio
The majority of international colleges, including AUC and Coventry, host internship fairs to prepare students for job interviews with large corporations. Another prominent strategy is connections. (personal, family, or friends) or submit a resume online. A decent résumé and a proper cover letter are necessary for an internship. If you know what you want, are confident, and have a clear path you want to take, you’re ready for a job or business in the future.
Internships are available at The Big Move Agency and The Scarab Studio, two prominent branding agencies in Egypt. Their work is fascinating, imaginative, and motivating, and they employed simple design rules to capture Egyptian consumers’ attention. The Big Move Agency is a media production firm with the purpose of “inspiring people with values.” They have offices in Egypt and the United Arab Emirates. “Big Move is a group of cool, nerdy individuals who combine creativity, art, and numbers to ensure that your narrative is heard. They use these elements and their team’s ideas and magic to create something amazing that takes your brand to a whole new level, moves your audience, and allows you to take the next big step towards expanding your brand.” They use creativity and numbers to ensure that your story is noticed so that your work is taken to the next level and the brand is expanded.
“Building Memorable Brands” is a key part of what makes The Scarab Studio a creative company inspired by the well-known Ancient Egyptian civilization. It’s a bit of a big deal because it covers a lot of branding and digital marketing to create a variety of things, including creative content, designs, animations, video creation, media buying, and social media management.
They decided to use all branding and digital marketing packages to release a slew of creative content, designs, animations, video creation, media buying, and social media management. They are focusing now on assisting brands in thriving in this fast-paced, dynamically competitive environment.